Virgil Abloh Nike Icons Book

€ 80,00 (including VAT 21%)
In stock - Delivery 1 - 2 werkdagen
Specifications
Product code 2762-11014
EAN code 978-3-89955-9
Supplier product code 978-3-89955-9
Dimensions (l,w,h) 0 x 30 x 27 cm
Description
VIRGIL ABLOH NIKE ICONS BOOK
Bringing together all the greats—from Air Jordan 1 to Air PrestoNike and Virgil Abloh reinvented sneaker culture with the collaborative project The Ten and redesigned 10 sneaker icons. Experience engineering ingenuity and Abloh’s investigative design process: each shoe is a piece of industrial design, a readymade sculpture, and a wearable all at once. The artful Swiss binding showcases an open spine, reflecting Abloh’s deconstructive vocabulary and disclosing the production of ICONS.
 

Virgil Abloh Nike Icons Book

Virgil Abloh Nike Icons Boek

Afmeting Format: 25.5 × 29.7 cm
Aantal Pagina's: 352
Features: Hardcover, Swiss binding with open spine
Language: English
Weight: 2.34kg
ISBN: 978-3-8365-8509-5
 
 
Over het boek / About this book
Nike and Virgil Abloh reinvigorated 10 icons of sneaker history
In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

Virgil Abloh Nike Icons Book. Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

ICONS traces Abloh’s investigative, creative process through documentation of the prototypesoriginal text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.

The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.

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